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The Industry Standard
''The Industry Standard'' is a U.S. news web site dedicated to technology business news, part of InfoWorld, a news website covering technology in general. It is a revival of a weekly magazine based in San Francisco which was published between 1998 and 2001.
==Print magazine, 1998-2001==
''The Industry Standard'' called itself "the newsmagazine of the Internet economy", and it specialized in areas where business and the Internet overlapped. Like ''Wired'', ''Red Herring'', and (later) ''Business 2.0'', it was part of a breed of late 1990s publications that filled a gap in technology coverage left by mainstream media at the time.
The magazine, which was owned by the technology publishing company IDG, was in many ways the brainchild of John Battelle, who had been a journalist at ''Wired'' both in the United States and the United Kingdom. Jonathan Weber was its editor-in-chief. The magazine also ran a web site, thestandard.com.
Beginning in 1999, ''The Standard'' began selling a large number of advertising pages in the magazine, and began to be referred to as "the bible" of the Internet economy. In 2000, it sold more ad pages than any magazine in America, and launched that year a European edition. However, as the dot-com boom failed, sales of the magazine began to shrink, and it went into bankruptcy in August 2001. One of The Standard's writer/editors, James Ledbetter, published a book in 2003 about the magazine's rise and fall; entitled ''Starving to Death on $200 Million: The Short, Absurd Life of The Industry Standard''.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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